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Did you know that there are more than 1 billion people all across the globe using TikTok every single month? That makes it one of the fastest-growing social media platforms in the world at the moment.
As a result, you should 100% be using TikTok as part of your social media marketing strategy if you aren’t doing it already. It would be silly not to take advantage of TikTok when it comes to your company’s marketing plan.
Before you start blindly throwing up posts on TikTok, though, you should take a look at some TikTok marketing tips. They’ll help you make the most of the TikTok account you create for your company.
Here are seven social media tips you should put to good use when setting up a TikTok account for business marketing purposes.
- Begin by Signing up for a Business Account on TikTok
When you sign up for a TikTok account for your business, you shouldn’t just create an ordinary account. You should instead set up a business account, which is also known as a “pro” account on TikTok.
Unlike an ordinary account, a business account will provide you with a bunch of valuable resources that will help your brand to grow on TikTok. You’ll want to jump right into this lane to ensure that your company is able to experience sustained growth on the social media platform.
- Learn How to Jump on the Latest TikTok Trends
Once you get a business TikTok account up and going, you should start posting on it pretty much right away. The sooner you start putting up posts, the sooner you’ll be able to begin racking up TikTok followers.
At first, you might not know what to post. But before long, you should be able to start seeing what things are trending on TikTok. There are always songs, dances, etc. that are trending on TikTok and providing you with the perfect opportunities to post.
It might take you a few days to pick up on these trends. But you should start to see these trends emerge sooner or later. And from there, it’ll be up to you to decide how to use these trends to create TikTok posts on behalf of your business.
- Be Proactive About Creating Original Content on TikTok
When you’re first trying to get a business TikTok account off the ground, it’s OK to stick to jumping on the latest trends. As long as you play your cards right, you should be able to start racking up followers without doing anything other than using trends to your advantage.
But over time, you’re also going to need to begin to create at least some original content on TikTok. This content should showcase your company’s products and/or services without it feeling like you’re always trying to sell people stuff.
It might take you some time to get the hang of how to create original content on TikTok. But you’re more than welcome to experiment as much as you want on TikTok. That’s sort of the beauty of this particular social media platform.
- Interact With the People Who Leave Comments on Your TikTok Posts
Ideally, you should start to see people leaving comments on your TikTok posts soon after you start putting up posts. You should interact with them as often as you can to establish a clear voice for your brand.
People will feel like your company is trying to do more than just sell them something when you get into the habit of interacting with them. You’ll be able to create really meaningful connections with people and hopefully even earn new customers over time.
- Encourage Your TikTok Followers to Help You Generate Content
Every so often, you should try to encourage your TikTok followers to help you with creating content. You should find creative ways to motivate them to make videos that show them using your products and/or services.
The best way to do this might be by holding TikTok contests every now and then. You might be surprised to see how many people will take part in these contests on TikTok when you promise to award a winner with free products, services, etc.
- Keep a Close Eye on Your TikTok Analytics
One of the perks of having a business account on TikTok is that you’ll be able to monitor your analytics. You can keep an eye on how many TikTok followers you have, how many views your TikTok posts are getting, etc.
You shouldn’t ever turn a blind eye to these TikTok analytics. You should incorporate them into your business marketing meetings and see what you could be doing better as a brand.
- Put up New Content on TikTok Early and Often
Of all the TikTok marketing tips on this list, this one might just be the most important. On TikTok, there really isn’t anything as “posting too much.”
You don’t necessarily need to throw up 100 TikTok posts every day. But you should try to put up at least two or three of them if you can.
The more TikTok posts that you put up, the greater your chances of landing new followers. Who knows? You might even get lucky and go viral at some point if you land on the right formula while creating a TikTok post.
The key to achieving TikTok success is posting early and often. It’ll have your company growing on TikTok in no time at all.
Start Using These TikTok Marketing Tips to Your Advantage
At first, setting up a TikTok account for your business and putting up content on it might seem like a tall task. You might even be intimidated to get your account up and going.
But once you have your business TikTok account moving in the right direction, you’ll wonder why you didn’t set it up sooner. It could potentially make that big of an impact on your business.
Get your hands on more great business marketing tips by browsing through our other blog articles.
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