By Using Instagram as a part of your marketing strategy can greatly increase your brand awareness. But posts can easily get drowned out as there are around 95 million photos posted to Instagram each day.
You can use popular Instagram hashtags to get your content in front of more people and boost your engagement. Keep reading to find out how.
How Instagram Hashtags Work
Instagram hashtags are words or phrases that help to categorize your posts, increase visibility, and attract followers who are interested in the content you post.
Many businesses use them to strengthen their brand image and reach their target audience. People can search terms in the search bar to find posts with these key terms. This way they can follow accounts they are interested in.
You want to use hashtags for Instagram likes that your target audience is the most likely to search for. That way they can find your post and hit the follow button.
Do Some Hashtag Research
If you add random hashtags to your posts, chances are you will not see any impact on your Instagram likes.
You should take a look at what hashtags your competitors are using to see what is popular in your niche. You can also take a look at some personal profiles you admire to generate some fresh ideas.
Just make sure whatever you post offers value to your followers. Make a list of the hashtags you like so you can remember to use them later.
There are also many different apps and tools that will help you with hashtag research. These tools can help you learn how to grow your Instagram following.
Popular Instagram Hashtags Best Practices
It is true that each account has a unique following, so what works for one brand may not work for another. Use these best practices and stay consistent to experience the most success.
Use Hashtags That Are Specific
To find the best Instagram hashtags for engagement, you want to find hashtags that have a large number of people using them but that are not overly used.
For example, if someone searches #healthyfood, they may find millions of pictures. The likelihood that they will view your post is slim.
But if they search #veganmacandcheese they are much more likely to see your post and engage with it.
Use the Right Amount of Hashtags
Find the right amount of hashtags to use for your business. This may involve a lot of trial and error.
Some businesses use 7 or fewer hashtags, but some use many more. It is best to try a few different methods and see what your followers respond to.
Use hashtags in the first comment if you have a large caption or if you plan to use more than 10 hashtags.
Follow Hashtags
Follow hashtags you think are relevant to your industry or audience. This way you will see posts similar to the ones you want to use in your feed.
It may help you with keeping up with current trends. And it can provide inspiration for future content creation.
Use Branded Hashtags
Make a list of branded hashtags that you encourage your audience to use as well. This can be extremely powerful as you can expand your marketing for free.
Lots of accounts gain more visibility by sharing posts and stories their customers have shared.
Grow Your Instagram Following Today
Now that you understand the power of popular Instagram Hashtags you can implement your own strategy.
We have plenty more information that can help you with your online growth. Check out some of our other blog posts to find other trends and tips that can help your business succeed.
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