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Here’s an easy question. What is the most visited website in the US? Yes, that’s right. It’s Google.
That means your presence on Google is one of your business’s most important priorities. If you want people to hear about your brand, you need to understand the value of SEO and use Google effectively.
To help you get started, here is a guide on building your SEO strategy for brand awareness. Use this to get your business featured on Google when your customer runs a search.
Research Targeted Keywords
Using SEO to boost brand awareness means getting specific with your keyword targeting. Target a small number of keywords and target them heavily.
Think of it from this perspective. If your customers have four or five common phrases that make up the majority of their searches, you need to ensure it’s your brand that appears at the top of those select few.
That doesn’t stop you from optimizing your SEO for more long-tail keywords, but it means that the ones that matter most are where your brand gets seen by your target customer.
It will be your website that people associate with that product or service. You’ll be their go-to destination when they want to make that all-important purchase.
Get Quality Backlinks
Getting the best sites to talk about you and your brand will help you reach new heights with your SEO and build your brand awareness at the same time. So you want to focus on building backlinks that strengthen your brand name.
Spend time researching high-domain ranking websites that have close ties with your niche. That will help keep your preferred keywords and brand name tightly woven together for SEO purposes.
Try to use backlinks for authority instead of as a sales opportunity. It will attract more readers to the content and be a naturally more engaging post to get more shares on social media.
All that will help you boost brand awareness, and if you do it well and produce top-quality guest content on other blogs, you’ll get seen as the number one expert in your field.
Focus on Content Marketing
You have the power to spread the word about your brand with your content. So it should be your top priority when using SEO to increase brand awareness.
To help keep your content fresh, use different forms of content to talk about your brand, including video, podcasts, infographics, and traditional blog posts.
Think about what differentiates your brand from your competitors and use that to shape your content topics. It will help you stay informative while also giving you the chance to strengthen your brand name.
Research your target customer, too. That will provide some direction for your content. Brand awareness is most effective when it reaches the right audience.
Find out your target customers’ most pressing questions, and use your blog to give them in-depth, helpful answers.
If you aren’t sure where to start with your content strategy, this SEO agency can help.
The Best SEO Strategy for Brand Awareness
You don’t have to resort to short-term tactics to get brand mentions on Google. Instead, craft an SEO strategy for brand awareness built around high-quality, valuable content better than your competitors.
And for more tips on how to get the most from SEO, visit our technology section.
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