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Instagram now has over 2 billion users worldwide. This makes it an excellent place to get the attention of brand new customers and leads. But do you know the best ways to get followers and increase engagement?
Everyone loves a giveaway, though they need to be done correctly. Read on as we discuss how to run Instagram giveaways successfully.
- Have a Goal
When you start your giveaway on Instagram, it helps to have a goal in mind. This will allow you to get measurable results and see if the giveaway has been a success. A few possible objectives are listed below:
- More likes
- More follows
- More comments
- Sign-ups via email
- More website traffic
- Extra newsletter subscribers
Once you have this, you can tailor the campaign to suit the objective. Perhaps people have to like the page to enter, share a post, or sign up to your email list.
- Decide What You Want to Giveaway
How to do a giveaway on Instagram starts and ends with a great prize. Don’t bother giving something away that does not have a lot of value or worth. You will just come across as cheap and you won’t find the success you need.
You should also make sure your prize is relevant to your audience. One of the best Instagram giveaway ideas is to team up with other brands to do a cross-promotion event sharing the prize.
- Pick a Great Hashtag for Your Instagram Giveaways
When you create a hashtag for your promotion, it allows people to tag themselves in it. This increases the reach and promotes brand awareness. You may also end up showing on the explore channel.
Once you have created your own hashtag, don’t forget to add more generic ones. Using phrases like #giveaway or #prize will mean people who would not usually stumble on your brand begin to engage. if you want to give the competition a boost you may decide to buy Instagram likes to increase the popularity of the post.
- Know Instagram Rules
Instagram has some very specific rules for reading competitions and promotions. If you don’t follow their guidelines, you may end up getting penalized or even thrown off the platform.
The first thing to do is let people know that your promotion is not connected to Instagram in any way. Your giveaway rules and stipulations must be marked. It is also forbidden to ask contestants to tag themselves in your promotional content.
- Pick a Winner
Your winner must be picked fairly. If not, then you can severely harm your brand’s reputation. There are numerous systems online where you can enter the names of the entrants and pick one out, from spinning wheels to raffle-style games.
Once you have finished the promotion, don’t forget to check back over and see how successful it was. This can help you improve next time.
Start Planning
Now you know all about Instagram giveaways, get planning. Do your research and consult with your marketing department to select a goal. You may be able to tie it into other projects.
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