The market of SEO (search engine optimization) in USA is growing, and with a greater understanding of this area of customer and increase budgets in recent years have increased wages, a trend that is likely to maintain. The professional and material perspectives in this field are quite wide, given that online marketing services in general and SEO services in particular are accessed by more and more companies that want to have a strong online presence.
The Finer Dealings
Although the field is not necessarily new, the number of those working in SEO is not one that covers the needs of the market, and in terms of the number of specialists is even lower, although it is a field that can provide consistent financial benefits.
The main causes of this deficit are explained by a misperception of the activity itself, how SEO has changed in recent years and the lack of specialized courses, after which those interested in learning the most important aspects of SEO.
The lack of specialists is a disadvantage not only for online marketing agencies that want to hire well-trained people, but also for companies that need SEO services and end up hiring services that do not bring them any benefit.
- Many companies choose to use the services of SEO agencies. It’s normal, if you have no idea what to eat site optimization.
- It’s not a bad thing. Everyone has something to gain. Or?
- From what I’ve noticed here and there, an in-house team might be more efficient and safer in the long run.
- The main risk you take when working with an agency is the possible penalties of your site. In most cases, agencies do not take responsibility for penalties.
Of course, there are good agencies, but collaborations are long-lasting and can be costly.If you care about your business and know nothing about SEO, well, you should learn! As we said before, a good optimization strategy should be the basis of an online promotion campaign.Creating your own team is an opportunity to learn. SEO can help you better understand your customers and improve your services or products.
Both SEO agencies and their own teams have their advantages:
Advantages of SEO Agency:
An SEO agency knows exactly what to do. He will not waste any time looking for information.Once the SEO analysis of the website has been done and the problems have been identified, the specialists will go to work immediately.Given the fact that they optimized countless other sites, the process went into reflex.
Many agencies also have relationships in addition to experience. These relationships can help a lot in a promotion strategy.The specialists in an agency will know exactly who to contact when it comes to Off Page optimization.
Recovery in the event of a penalty:
Penalties are manifested by loss of positions in Google. This leads to a dramatic drop in traffic and sales.Removing a penalty can be a difficult and lengthy process. It would be best to also work with an agency, explain exactly what happened and ask for their help.A penalty can also be permanent. An agency can’t promise to get rid of it. If it does, it’s not very different from the one that promised you the 1st place on Google and got you in trouble.