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You may have never heard of a shelf talker, but you certainly have seen one.
Some of them are little pieces of paper tucked into shelves at the store. Others of them run the length of the shelf vertically. This gives marketers space to confer more information.
Simple as they are, shelf talkers are an effective way to market your products. Here’s how to incorporate them into your marketing plan.
Uses for Shelf Talkers
There are many ways to optimize shelf talkers (also known as shelf barkers, shelf wobblers, and shelf danglers):
- Raise brand awareness
- Promote new products
- Promote a seasonal deal
- Promote a buy-one-get-one
- Stand out from competitors
- Enhance in-store shopping experience
Use shelf barkers for your meat products, too. The Graphics Shop helps brands stand out with their intricately designed meat case dividers.
The Value of Your Shelf Talker
Did you know that 48 percent of people prefer shopping in person?
Furthermore, 84 percent of your shoppers said they’d come back if they had a positive experience. Why not make your on-shelf marketing a part of that experience?
Because of your shelf danglers, customers are more likely to walk out of the store remembering your brand. They may even have your product in hand.
Say a Lot with Little
You don’t need an elaborate, detailed sign to win over customers. With shelf barkers, less is more. All you need are a few snappy words to grab your customers’ attention.
You don’t have to overdo it with design, either. There’s been a trend with minimalism in recent years, so you’ll certainly be in vogue with a simpler design.
Think of your shelf barker as an exclamation, not a speech. Customers have so many products to choose from, so they’re only scanning the shelves. Too much information, and your shelf dangler will get passed over.
Include a QR Code
So you want to link to your website or your app. Customers have enough to worry about as it is. Don’t make them go the extra mile by putting the link to your website on the shelf wobbler.
A QR Code is a quick way for them to access your app or website, especially if they’re in a hurry. Keep in mind that this information isn’t as important as what you’re promoting, though. Include it if you have room.
Define Your Approach
As we discussed above, shelf talkers are multi-purpose. Depending on how much space you have, you can really play around with it. When writing copy for a shelf talker, answer these questions:
- What tone do I want to convey? Fun and playful? Direct and informational?
- What color scheme will help us stand out from the competition?
- Am I going for a catchy phrase or descriptive phrases?
- Who is the audience? Is this being placed somewhere children can see it?
On-Shelf Marketing
When we’re fighting for shelf space, there’s no better way to stand out than with a shelf talker. It’s a surefire way to grab attention and raise brand awareness.
Try shelf wobblers today to take your on-shelf marketing to the next level. If you need more business advice, keep reading our site for more great information.
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