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The digital landscape changes consistently, and so should your content marketing strategy. The businesses that thrive in 2022 will be those that have adopted the latest content marketing trends. Businesses that know exactly where to allocate their content marketing budget.
According to research, about 88% of marketers have successfully created brand awareness and brand credibility through content marketing. If you want to join these ranks, one of the best things you can do is stay on top of content marketing trends.
There are numerous emerging trends and more that continue to evolve and expand. So, how do you know which trends to leverage? In this blog post, we’ll discuss some of the latest trends in content marketing that are predicted to take off in 2022.
Leveraging UDC and UGC Content
User-generated content (UGC) and user-derived content (UDC) will continue to be popular in content marketing in 2022. These are more authentic and relatable than traditional, brand-created content.
UGC is content created by customers or fans and can include things like reviews, social media posts, or blog comments. UDC is content based on customer data, such as demographics or buying habits.
Both UGC and UDC content can be used in various content marketing efforts, from social media posts to email marketing campaigns. They can help build trust with your audience and establish your brand as a thought leader in your industry.
To get started with UGC, consider running a social media campaign that encourages customers or fans to share content using a branded hashtag. You can also search for relevant content that’s already been created and ask permission to repost it on your own channels.
When it comes to UDC, consider conducting customer surveys or interviews to gather data. Then, use that data to create content that’s relevant to your audience.
Using Social Media Video Platforms
Social media is increasingly becoming a content powerhouse. Platforms like YouTube, TikTok, and Instagram offer excellent opportunities for content marketing. For instance, if you found a way to increase Instagram followers, you could leverage the 6.6 billion monthly visits to grow your business.
As social media usage continues to grow, so does the content marketing potential of social media platforms. This is especially true for video content. It’s predicted that by 2022, 82% of all internet traffic will be video traffic.
To get ahead of the content curve, think about how you can incorporate social media videos into your content marketing strategy.
The Use of Shoppable Links and Content
The use of shoppable content and links is on the rise as content marketing becomes more e-commerce-focused. In 2022, marketers are using shoppable content to increase conversions.
Shoppable content allows customers to purchase products without ever having to leave the content they’re consuming. This is usually done by tagging products within content or using links that lead directly to product pages.
It’s a way to make the purchase process more seamless for customers. It can be used in a variety of content types, from blog posts and social media posts to even video content.
One way to use shoppable content is to create blog posts with product links throughout. You can also tag products in social media posts or even include shoppable links in your email marketing content. The possibilities are endless.
Marketing in the Multiverse
In 2021 alone, over 85 million people used virtual and augmented reality. Some businesses are already using AR/VR content marketing to great effect. IKEA, for example, has an app that allows customers to see how IKEA furniture would look in their own homes before they buy it.
Another business using AR/VR content marketing is Lowe’s. The home improvement store offers an in-store experience called the Holoroom. It allows customers to design a virtual kitchen or bathroom and see how the products they’ve selected would look in that space.
AR/VR is a huge part of innovative marketing and businesses need to get creative to stand out from the crowd. To be ahead of the curve in 2022, start thinking about how you can use AR/VR content to create an immersive experience for your audience.
Going Beyond the Blog Post
In content marketing, there’s always been an emphasis on creating quality blog content. And that won’t change in 2022. What will change, however, is the way businesses go about creating that content.
To stand out from the competition, a small business owner needs to get creative with the types of content they produce. This might include anything from webinars to infographics and videos.
It’s important to note that it’s not just about creating different types of content but also about creating content with a purpose.
Your content should serve a specific function and provide value to your audience. For example, if you’re a B2B company, your content might educate your audience on the latest industry trends. It could also help them solve a problem they’re facing.
The key is to produce content that’s both informative and interesting and that will resonate with your target audience.
Podcasting
Audio has become a key trend, and podcasting is one of the most effective content marketing strategies out there. About 64% of Americans have listened to a podcast, and 54% of people say they’re more likely to consider buying something after hearing it in a podcast.
Podcasting is an excellent way to reach a wide audience, and it’s perfect for content that is evergreen or time-sensitive. You can repurpose old content and use it in a new way or create brand new content specifically for your podcast.
If you’re not already using podcasts as part of your content marketing strategy, 2022 is the year to start.
Using Data-Backed Insights for Content Production
To create content that resonates with your target audience, you need to have a deep understanding of who they are and what they want. The best way to get that understanding is through data.
In 2022, businesses are using data-backed insights to guide their content marketing efforts. This means using data to understand what content topics and formats are most popular with their target audience. From there, they create content aligned with those preferences.
It’s also important to use data to track the performance of your content so you can see what’s working and what isn’t. By using data to inform your content marketing strategy, you can ensure your content resonates with your audience and drives results.
The Ultimate Guide to 2022 Content Marketing Trends
As you can see, there are a number of content marketing trends that are taking over in 2022. If you want your content marketing efforts to be successful, it’s important to stay ahead of the curve. Business ownership is about innovative marketing so start thinking about using these trends to your advantage.
If you’re looking for more content marketing inspiration, check out more of our website.
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