Unethical SEO can be termed as a plague. It will not help you to rank higher. When it comes to hiring a 3rd party service to improve the SEO on your website, you will have to be aware of the SEO strategy they are going to use. What if they utilize unethical SEO tactics which can harm your website in the long run? So it becomes your duty to enquire about this before you hire a particular firm in the business.
Knowing the difference
Well, it is really important to know the difference.
- White hat SEO is the genuine, positive SEO strategy. Here you follow the rules of Google. No harm will come to you when you go for white hat SEO.
- Google has come up with these guidelines so that the visitors will be walking away with the most relevant and quality content. Google is not going to forgive people who try to disrupt their plans.
- When you opt for white hat strategies, you have little to worry about. Google will update their algorithm periodically and you will come to know about the guidelines to follow. As long as you follow these guidelines, nothing wrong will happen to your website.
Stay away from deceitful practices
It is really important to stay steer clear of all the deceitful practices. You cannot go against the rules of Google and not get punished for it. Yes, there are shortcuts you can employ which will give a temporary boost to the ranking of your site. The temptation is real. But you should not fall for it as it can only invite doom. When you resort to such strategies, it can damage your reputation for good. You really don’t want to be in the scenario at all. Google may either ban you or penalize you. In case penalized, it will take months or years to convince Google again that you provide quality content on your website. This is too much risk that you should avoid at any cost. A quality SEO consultant will be able to help you navigate the solutions.
Don’t fall for temporary gains
Well, one must not chase temporary gains. You might think that unethical SEO strategies provide a competitive edge. But it is short lived. Those who follow the rules will benefit in the long run while you peril away. You should realize that this strategy can be the end of your business. One misstep is more than enough for Google to label your website as a substandard one. They will not send traffic to substandard websites.
Google algorithms have become so much more refined and sophisticated over the years. They have mechanisms in place to gauge the quality of the content and the website. There is no room for error. So, you should try to test this at all. Instead, you should focus your energies on providing the best content. Yes, you might be tempted to take these shortcuts once in a while, when you are frustrated about lack of growth. But you need to realize that this is just a phase and this too shall pass. Given that you need to stay away from all sorts of unethical SEO practices which are going to cost you your reputation.