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Videos are the main source of information for 66% of people. Video consumption is regularly growing in popularity and people spend hours each week watching online videos.
Still, you need to find ways to make your videos stand out if you want to get views. One way you can do this is to improve the ways that you get your footage. Do you need help filming a video or editing a video?
Keep reading this guide for the top filming tips to follow when making a video!
Plan Ahead
Planning ahead for your video is the most important step you can take to improve your video quality. To make your video stand out, you need to be prepared before you start recording.
For example, you need to research your topic and identify your target audience for the video. This will help guide you as you create a script, choose the type of video you want to create, and more.
Make sure you take plenty of time in the planning stages of your video! This way, your video production will be much more efficient and effective.
Decide What Footage You Need
After you have created your script and video outline, you need to decide what type of footage you need for your video. Often, you can have a list of shots that you want to take before you even start filming your video.
You also need to know what b-roll footage you need for your video. What is B Roll footage? These are supplemental shots that are added to the main footage of your video. It helps while you are editing a video and will make it less obvious when two pieces of footage are joined.
For example, you can decide to include shots of the surrounding area while your subject narrates over it.
Determining the footage you need before you start the production will ensure that you have all the right footage during the editing stage!
Use High-Quality Equipment
Using high-quality equipment will make a significant difference when you are filming a video. Luckily, there are many options to choose from.
Most smartphones have high-quality cameras that allow you to create high-quality photos. However, you may need a more professional camera if you have an older model of a smartphone.
Professional cameras will give you more control over different aspects of your filming and include other features, like built-in stabilization, different lenses, and the ability to adjust the color of your video.
Improve Your Lighting
Next, you must improve your lighting. Poor lighting is something that will immediately detract from your video and may lead to people skipping your content.
One way you can instantly improve the lighting in your videos is by using natural light. This is a free option to improve lighting, but can still be too harsh at certain times of the day. To get the best natural light, you may want to film when it is a bit cloudy or as the sun starts to set.
You can also pay for studio lighting, like a rim light, to improve the lighting in your videos.
Don’t Forget About Audio Quality
You also cannot forget about your audio quality when you film a video. Even a high-quality video with great shots will not perform well if the audio quality is choppy or difficult to hear.
One of the most common causes of poor audio quality is using the microphone that is built into your camera.
To improve your audio, it is best to invest in an external microphone. There are many inexpensive options you can choose from online that will instantly improve the quality of your video.
Stabilize Your Camera
Stabilizing your camera is necessary when you are filming a video. If you don’t stabilize your camera, your footage will look shaky and unprofessional. It may even make the viewers feel sick, which will lower the views on your video.
You can buy cameras with built-in stabilization or you can purchase tools, like a tripod, to improve the footage quality.
Film Shorter Segments
Filming in smaller segments will also make the editing process much easier and will help your video messaging stay on track. While you may be tempted to record from start to finish to save time, this may can cause issues down the line.
For example, it will be difficult to cut out segments where you forget what you were going to say.
It is much easier to stitch many smaller videos together than it is to edit one large video.
Tell a Story
Finally, you need to make sure your video tells a story. Because it is so easy for people to get information, people can also lose interest in a video very quickly.
If you include too much fluff in your video or don’t keep the attention of your viewer, your video will not offer any results. Before you even start filming your video, make sure you know what story you want to tell!
Who is your audience? What do they need to know about your subject?
Filming a Video? Learn More About Video Production Today
Making a video doesn’t have to be complicated. Even as a beginner, you can find ways to capture the attention of your audience and create a successful video! By following these tips when filming a video, you can improve your content and capture your vision on film.
Do you want to learn more about content and video tips? We can help! Our website features expert articles and advice on technology and can help you make the most of your content.
Check out our blog today to learn more about content creation!
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