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Google Ads counts a click as someone clicking on your ad, such as the blue headline or phone number in a text ad. A click gets recorded even if the visitor does not visit your website, maybe because it is temporarily unavailable.
Paying for PPC clicks but not getting enough conversions? Are you unsure of how and where your Google Ads spend? click fraud google might be costing you money! A “false click” is a fraudulent click intended to spend your marketing expenditure to hurt the campaign and even remove it entirely from Google’s search results. This situation is becoming more prevalent by the year, and a new study indicates that one out of every three PPC clicks in 2020 will be false!
Avoid click-to-call advertisements:
Avoid Call Extensions and Call Only Ads if at all feasible. Because such clicks do not travel via the landing page or any monitoring pattern, you can keep clicking on them without tracking capabilities. Because click-to-calls get paid when the call window pops up rather than when the call gets made, several marketers have suffered significant click fraud google losses.
Remove any irrelevant geos, languages, or keywords:
In Google Ads, focusing on exclusions is the most effective strategy. You may omit nations, regions, and even troubled cities. Prevent exposure to browsers not connected to Google with a Gmail account by excluding “unknown” demographics or ages. This strategy reduces campaign visibility while simultaneously preventing fake clicks.
Install automated tools to guard against false clicks:
Different software on the market automatically tracks and prevents erroneous clicks, usually based on user-defined rules. Installing such software is highly suggested if your campaigns are in a competitive market. This program does all the above and delivers critical information on your PPC campaigns.
Keep track of who visits your website:
Advertising platforms and analytics tools do not reveal “personal user information” such as ip addresses or device identifiers. On the other hand, several free internet programs and WordPress plug-ins enable such tracking. Ip addresses get used as “addresses” on the internet. An ip address gets assigned to every computer or device connected to the internet (Internet protocols) tracking. And analysing data can assist you with what is happening in your PPC campaigns.
Few Domain Extensions Are Blocked:
Google Display Network automatically alerts users to potentially fraudulent extensions based on their names. Typically, websites follow domain names like (.com, .net, or .co.). These are common domain names that reputable website owners outsource.
Remove Fake Sites from the Google Display Network:
When you run a Google-sponsored campaign, you must track the websites you advertise. If you see anything questionable about them, remove them from your Google Display Network. It is simple to locate such websites, which may appear unprofessional due to their appearance and feel.
Send a thorough report and request a refund:
Although Google’s automatic filter strives to reimburse the account for illegitimate clicks, unusual behaviour gets not always rewarded. If you had a significant number of abnormal activities, you can contact Google using this form – and include as much data as possible about the irregular behaviour.
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