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Nearly half of internet users say that a business’ website design is the primary way to determine if it’s a credible business or not. It also takes them less than a second to make that decision.
In other words, your website’s design can hurt your business more than help it. An outdated design makes people wonder if you’re still in business.
If your website’s design needs a little TLC, you’re going to need to know the latest website design trends.
It’s how you’ll be able to create a website that tells consumers that you have a legitimate business. It’s also how you’ll build trust and get them to buy from you.
Are you ready to learn the top innovative web design ideas and how you can incorporate them into your site?
Let’s get to it!
Web Design for Performance
If there’s one website design trend that matters more than any other, it’s website performance. Website designers have to design for speed.
It doesn’t matter how many cute videos or pretty images a site has. If it doesn’t load in a couple of seconds, it’s toast.
Most industry standards say that your site should load within a few seconds. However, there’s growing evidence that says you lose visitors for every second it takes your site to load.
What does this mean for website design? Use a modern website design that’s clean. Keep it very simple with elements that contribute to the overall story you want to tell about your business.
Some of the elements of good web design include vibrant colors, illustrations, and short bursts of text separated by headings.
Industry-Specific Designs
Another growing trend is to design a site for a certain industry. That’s because consumers have different intentions when they visit different sites.
They might go to an ecommerce site to research products. If they find what they need, they’ll buy something. The design should show off the products right away.
Website design for chiropractors works a little differently. Consumers want to know what types of ailments they treat, if they accept insurance, and book an appointment online.
A chiropractor’s home page can sum this information up. Designers should add a button that makes it easy for new patients to schedule online.
If you go this route, you have to be highly aware of your brand. You have to assume that hundreds of other businesses in your industry will use a similar layout.
Businesses that don’t understand their brand have to way to set themselves apart from the other businesses. From a consumer’s perspective, they look just like all of the other websites out there.
Type Tells the Story
One of the emerging design trends is to use type as the dominant feature of the home page. Type serves as the hero of your website.
This website design trend conveys what a brand is about in a single sentence. If you can find the right four to six words to convey your message, you can use this website design tool.
Stay Away From Old Design Trends
Design trends are just that – they’re trends. They come and go and your design skills and knowledge have to keep up.
Be sure to stay away from outdated trends like parallax website designs.
Designing with stock photos is another old website trend to stay away from. That’s because consumers want to see you and your business.
They’ll assume there’s no one behind the business or you’re trying to hide something by using stock images.
Design for Users
Do you have the time to design a website every time website design trends change? We didn’t think so.
So, what should you do instead?
Keep the user experience in mind while staying true to your brand. If you do those things well, you’ll only have to make minor adjustments to your website.
Here are things that make a great user experience. You already know about the impact of performance.
There’s a huge incentive to focus on the user experience. Search engines notice. Google built its business by being a trusted source of information.
The search engine connects users with the information they need. Users expect the results from Google to provide a quality experience.
Google’s algorithm uses elements of the user experience to determine search results. Some of these elements include the use of HTTPS, mobile-friendliness, and Core Web Vitals. Find out more about the user experience from the search engine’s perspective.
If you design your site for users, you’ll benefit from improved search results.
How to Implement the Latest Web Design Trends
There’s a huge difference between knowing the latest website design trends and applying them to your website.
The first decision you need to make is whether you’ll handle the design yourself or hand it off to a website design company.
Designing the website yourself gives you total control. You should already have an understanding of the backend of your website, whether you use WordPress, Shopify, or another CMS platform.
For people that are brand new to websites, you’re better off handing the design to someone else. You can still have control as to how you want the site to look.
No matter which path you take, look at other websites for inspiration. Look at some of the top companies in your niche, including Fortune 500 companies.
Sketch out website pages on blank sheets of paper. You’ll be able to create a design to implement yourself or hand it off to another person.
Be sure to test your website design. Make sure your website remains fast and it works on mobile devices, tablets, and desktop computers.
Understanding the Latest Website Design Trends
Your website has the power to transform your business. If you get the design right, you’ll see an increase in conversions and revenue.
These website design trends and tips help you build a website that will make a great first impression.
Now that you know how to design a website, you’ll need to know how to promote it. Check out the Technology section to discover the latest digital marketing trends.
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